In 2020, there are many available techniques to attract more traffic to your web site. Im going to run them down, with a special focus on blogging (hint: it’s the single best thing you can do!)

Inbound Links

One great way to attract potential customers and search engines to your website is by getting relevant inbound links to your site. If your site has something truly unique and special on it, this won’t be a huge problem.

However, for most businesses existing in competitive spaces, it’s not as easy…How do you get people to link to you?

The best way is to empty your wallet buy purchasing links! Ok, just kidding, but first we will learn how easy that is.

For example, there is a pay-for-blogging service that will cost you at least $25 per blog post (ie: per link). Minimum. Now that will eat up your budget, and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all.

Pay Per Click Advertising

Pay per click is another great option for spending all your money. This will bring you visitors for sure and you’ll know how much each one costs. But that’s it. There is no long term benefit. The ads show for only as long as you pay for them. When your money isn’t being provided to Google or Bing, your site will drop back down to bottom of the rankings. There is a time and place for PPC advertising – but if you want sustained, affordable web site traffic – the smart money is on blogging.

Blogging – A Great Option

Now, blogs are a great way to get visitors and develop a long-term return. Blog to stick around for a long time – they are like an investment in the popularity of your site. The trick here is to get people to blog about your website without forking over too much money.

A great option is to become a guest blogger. This would be where you write blog posts for other people’s blogs. In other words, a link to your web site from someone else’s website for free!

This is a great option, for a couple of reasons. First off,  you have control over exactly what is said — your write exactly what you want to say.  If you use a paid blogger, you don’t always have that control.

Secondly, if you do a great job you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing (and your business) and result in more and higher quality traffic for your website.

The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, entertaining and relevant to the topic of the blog (and your website). Definitely, include at least one link to your web site in the article. But don’t make it sound like an advertisement or something you just copied from your website. Big mistake!

Invest a few minutes to compose a couple of well written paragraphs could do wonders for your web traffic. I encourage all my clients to keep looking for guest-blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic. This could really help your business!