Search engines like Google and Bing are constantly changing their methods for ranking sites based on customer searches. Business owners must constantly keep up with those changes to outrank competitors. It’s the reality of today’s business landscape.
Is a site that is search engine friendly, and mobile-friendly, still a top priority? Or is making a site easy to navigate and having faster loading rates more important?
Regardless of your industry or market segment, if you want to rank high in Google and Bing, you need to make your web site user-friendly.
These are a few ways in which you can do just that, and improve your site ranking on the top search engines.
Limit Browsing Restrictions (we call them Speed Bumps)
You know those annoying popups that often require you to input your email before site visitors can actually view your site? Or banner ads forcing visitors to click a link to move forward? These are things which are restricting your web site from being user-friendly, and are actually turning potential customers away. Make your site as “limit-free” as possible.
Bottom line: make your web site as easy to use, navigate, and allow customers to find what they are looking for as easily as possible.
Make it Clear
Let’s use an e-commerce / online shopping site as an example to illustrate this. If you sell items online but do not ship to certain countries, you should clearly state this on your home page.
Or if your site only accepts PayPal as a payment form, inform visitors of this on the homepage. It not only limits visitor frustration (who possibly can’t place an order after having proceeded through several steps to reach the checkout page) but it lets visitors know what is required before they can shop on your site which will ultimately lead to higher customer satisfaction.
Regardless of your niche or industry, user-friendly sites are desired by all site visitors – and preferred by the search engines.
In order to make your site a easier to navigate and use, always consider including important features, when designing your online experience for users.